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What webflow e-commerce features should developers know about?

Webflow is a powerful no-code web development platform to create beautiful, responsive websites and web apps without needing to know how to code. One of Webflow’s most popular features is its robust e-commerce support.   Whether you’re an experienced coder looking to evaluate Webflow or are new to web development and considering building your online store with Webflow, understanding these e-commerce capabilities will help you determine if Webflow is the right choice.

Flexible store setup

Setting up an online store in Webflow is straightforward. You add e-commerce functionality to any site by turning on the “Shopify” option. This connects your site to Webflow’s built-in e-commerce backend. Once enabled, you start adding products, configuring collections (categories), setting up shipping rates, and taxes, and defining other store policies. Webflow handles all the technical parts like processing payments, inventory tracking, and order management. For developers used to coding online stores from scratch, Webflow’s drag-and-drop interface for store setup feels like magic. Complex store configuration tasks become visual and intuitive.

Customizable checkout

The checkout process is one of the most important parts of any e-commerce site webflow developer gives full control over the checkout design and flow while still automatically handling best practices behind the scenes. Developers customize the checkout form fields, adjust the layout, and change the theme styling. It’s also easy to add discount codes, upsells, custom shipping rates, and taxes, and connect payment gateways like Stripe. Special checkout features like 2-step checkout or modal pop-up carts also be implemented without coding. Webflow checkout customization removes the need to build your checkout system.

Built-in CRM and email marketing

The customers and sending transactional emails are essential e-commerce tasks. Webflow provides integrated CRM and email marketing tools designed specifically for online stores. The CRM features let you view and export customer information, order history, lifetime value, and other insights. Email campaigns are created to reach customers post-purchase, drive repeat sales, promote new arrivals, and more.  Having these capabilities included means online stores don’t require any external tools or apps for critical marketing and customer management needs.

Detailed analytics and reporting 

Understanding your e-commerce site’s performance requires high-quality analytics. Webflow provides commerce-focused analytics directly in the platform with dashboard reporting on metrics like:

  1. Sales volume, average order value, and gross merchandise volume
  2. Traffic volume, top referral sources, and conversions 
  3. Top-selling products, best-converting product categories
  4. Abandoned cart rates, payment declines, and more

A segmented view of data by date ranges, traffic sources, and other filters allows for actionable analysis. Developers gain valuable insights without needing to connect third-party analytics tools.

No-code flexibility

While Webflow removes the need to manually code, developers aren’t limited by the visual interface. You drop in custom CSS, HTML, and JavaScript as needed. Integrate dynamic functionality like complex product configurators, subscriptions, event bookings, etc. via third-party tools, plugins, and embeds. Think of Webflow as a starting point that handles the bulk of development work while allowing ample room for customization. It’s the best of both worlds for coders.

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