Mobile First Indexing is a new way of crawling and indexing websites by Google. It takes the mobile version of a website as the basis for how it will rank in search engine results pages (SERPs). As mobile devices become the primary way people access the internet, it makes sense for Google to prioritize the mobile version of a website in its algorithm. 

Understand the Difference Between Responsive and Adaptive Design:

The first step in optimizing for mobile-first indexing is to understand the difference between responsive and adaptive design. Responsive design is a website design that automatically adjusts the display size of the website to fit the device it’s being viewed on. Adaptive design, on the other hand, is a website design that uses separate versions of the website based on the device the user is viewing it on. If you want to optimize for mobile-first indexing, you should opt for a responsive design.

Make Sure Your Mobile Site Is User-Friendly:

Once you’ve decided on a responsive website design, the next step is to make sure your mobile site is user-friendly. This means ensuring that the design and layout are intuitive and easy to navigate. Additionally, it’s important to make sure that all content is visible on the mobile version of your site. This includes text, images, videos, and other media.

Ensure That Your Site Loads Quickly:

Another important factor in optimizing for mobile-first indexing is to make sure your site loads quickly. People don’t want to wait around for a slow website to load, and Google considers this when ranking websites. You should use tools like Google’s Page Speed Insights to test page load times and make sure your website loads quickly.

Optimize Your Content for Mobile Devices:

When optimizing for mobile-first indexing, it’s important to make sure your content is optimized for mobile devices. This means ensuring that your text is easily readable and that your images are properly sized for mobile devices. Additionally, you should make sure that any videos or other media are optimized for mobile devices as well.

Leverage Accelerated Mobile Pages (AMP):

Accelerated Mobile Pages (AMP) is an open-source project from Google that helps websites load faster on mobile devices. AMP is a great way to improve the user experience of your mobile website and can help improve your rankings on mobile search results.

Use Structured Data Mark-up:

Using structured data mark-up can help you optimize for mobile-first indexing. Structured data mark-up is a type of code that is added to your website that helps search engines better understand the content on your page. This can be used to help search engines understand the content on your page and rank it higher in search results. For more helpful hints, check it https://www.jezweb.com.au/preparing-your-website-for-mobile-first-indexing/.

Leverage Mobile-Friendly Schema Mark-up:

Mobile-friendly schema mark-up is types of code that can help search engines understand the content on your page. This code can be used to tell search engines more about your page, which can help you rank higher in mobile search results.

Monitor Your Mobile Rankings:

The final step in optimizing for mobile-first indexing is to monitor your mobile rankings. You should use tools like Google Search Console to track your rankings and make sure your website is doing well in mobile search results.